British Retailer Sainsbury's: On the Road to Recovery

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Case Details:

Case Code : BSTR302
Case Length : 26 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Sainsbury's
Industry : Retail
Countries : UK

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"People said Sainsbury's was a busted flush. There was a sense the industry had moved on and left Sainsbury's behind and that its lot was to be a laggard. What sticks out in my mind was one comment that: 'They won't do it (recover from the downfall), but if they do they will have done a bloody good job.' We are very pleased to be here three years down the line, saying we did not just do it, but we did a bit better."¹

- Justin King, CEO, J Sainsbury plc, in 2008.

"It's difficult not to conclude that Sainsbury's truly is becoming great again, and that King has been key to the business' transformation."²

- Marketing³ in May 2008.

Introduction

In May 2008, Justin King (King), CEO of UK-based J Sainsbury plc.,⁴ which owned Sainsbury's Supermarket Ltd (Sainsbury's), one of the largest retailers in the UK, topped Marketing's annual list of 100 most powerful people, earning the distinction of being the country's most powerful marketer⁵.⁶ "Having beaten his own growth targets, set three years ago, and pocketed a £7m bonus in the process, King has achieved what many thought was unachievable...

British Retailer Sainsbury's: On the Road to Recovery - Next Page>>

1] Steve Hawkes, "How Justin King Returned Sainsbury's to the Heart of Middle England," www.timesonline.co.uk, April 28, 2008.
2] "Marketing's Power 100: 1 - 50," www.brandrepublic.com, May 28, 2008.
3] Marketing is a leading weekly magazine featuring marketing related news across the whole industry. It is an offering by Haymarket Publication.
4] J Sainsbury plc consists of Sainsbury's supermarkets and convenience stores and Sainsbury's Bank.
5] The list focused on people who controlled the marketing campaigns, and were hands on marketers.
6] "Sainsbury's Chief Executive Tops Marketing's Power 100 List," www.freshplaza.com, May 29, 2008.

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